profile
Collaborative senior creative with fifteen years of expertise crafting memorable brand experiences and fostering strong relationships with peers. Believes in the importance of timeless design practices and focus on quality visuals. Passionate about translating product and brand moments into global consumer interactions. Highly focused on understanding the big picture to pursue a marriage of creative ideas and business goals.
skills
Packaging
Print + web design
Events + tradeshows
Retail POP
Instructional design
Adobe Creative Suite
Microsoft Office
Project workflow programs
Learning management systems
Sketch
Screen printing
Illustration
Photography
Production
Installation
professional experience
Packaging User Experience Designer | Ring, LLC. (Amazon)
October 2023 – Present | Remote, CA
Built high-quality packaging for consumers in Europe, UK, Middle East, South America and Canada
Design lead for global accessory packaging redesign
Aided in the transition of regional packaging design to the in-house team in the US
Worked with regional teams to ensure consumer experience was appropriate for each global market
Founder | South Lake Studio
Jul 2023 – Present | South Lake Tahoe, CA
Focused on driving modern art and design in the community
Specialize in branding and identity for businesses and individuals
Associate Creative Director | GoPro, Inc.
February 2021 – March 2023 | Remote, CA
Led creative development of global retail marketing for HERO9, HERO10 and HERO11 Black cameras
Drove annual development and execution of out-of-home marketing across an extensive resorts, specialty and global retail network
Worked closely with project managers to implement new processes, improving formal review cycles of iterative design work for team members
Art Director | GoPro, Inc.
July 2019 – February 2021 | San Mateo, CA | Remote, CA
Drove development of Fall 2019 packaging of new hardware products.
Collaborated with Retail and POP teams to drive conception and development of new retail placements and fixtures.
Investigated opportunities to look at cost-down approaches to packaging, while keeping quality and brand presence top of mind.
Saved the company $2.3M in one year through thoughtful and effective packaging improvements to our global camera SKUs.
Led creative development of unique retail placements of new product in markets where GoPro does not have significant brand presence.
Interfaced directly with our counterparts in APAC and EMEA to give guidance on special packaging and retail needs.
Senior Graphic Designer | GoPro, LLC.
February 2018 – June 2019 | San Mateo, CA
Creative lead for all of GoPro Training. Tasked with development of full-scale instructional design of new products and services, worldwide retail training, product guides, event signage, as well as custom presentations for premier retail partners.
Developed creative style and site branding for 2018 GoPro Mountain Games, ultimately to attend and help guide setup of on-site sales experience.
Supported and designed Princess Cruise’s Vacation Series, a custom designed training program to help promote camera rentals programs as well as sales
Developed fresh ideas for POP displays, specialty fixtures, and custom retail packaging under guidance of the creative director.
Graphic Designer | GoPro, LLC.
April 2015 – February 2018 | San Mateo, CA
Worked closely with Art Directors and Creative Directors to provide meticulously built assets for use in retail and channel marketing on a global level.
Worked with ACD to develop mid-funnel advertising efforts which build on overarching campaign messages and visuals.
Assisted in managing localization approvals across 19 languages to service our global marketing needs.
Die-hard product user with the scars to prove it.
Graphic Designer | Hitachi Solutions America, Ltd.
April 2011 – March 2015 | San Diego, CA
Designed print ads, product brochures, spec sheets, handouts and swag for giveaways at global trade shows, sales summits and special events.
Managed trade show operations; including booth design and setup, transportation, working with multiple EACs to order on-site services and coordination of booth staff to ensure proper flow and attention to special customers.
Worked side-by-side with the creative director to develop product messaging for a wide variety of verticals ranging from education to government and municipalities.
Coordinated delivery of advertising creative including print ads, web, and email content to channel partners and publications.
Owner | Albany Shirt Shop, LLC
January 2010 – April 2011 | Albany, NY
Founder and sole proprietor of Albany Shirt Shop; A small screen printing and design studio located in Albany, NY.
Provided unique design and illustrated apparel solutions for small businesses, clubs, bands and schools in New York’s Capital District.
Managed everything from client relations to full-fledged production on a 4-color screen printing press.
Developed extensive knowledge screen printing production also translated to posters, promotional items, and fine art pieces.
Graphic Design Intern | Enne Bi Communications
July 2008 – September 2008 | San Diego, CA
Designed promotional materials for downtown clubs and restaurants including flyers and email blasts.
Managed distribution and POP placement of G Magazine, a local San Diego services directory.
Production Operator | Color World Digital Graphics
July 2007 – February 2008 | San Diego, CA
Was immersed in… the world of large format graphic printing.
Learned techniques and technical skills which built upon formal training in graphic design.
Assisted in training new employees on large format procedures and equipment to ensure every job was completed with the utmost quality.
Designed internal documents, forms and advertising for the shop as well as ran everything from roll printers to plotters and laminators.